PEWCONNECT RESPONSIVE WEBSITE
This platform aims to foster a sense of community among pet lovers, provide a more interactive and engaging experience, and offer additional resources and support for pet adopters.

PROJECT FOCUS

- Empathize & Research
Based on the concept of breaking out from the traditional pet adoption website format, I gathered impactful data from surveys and interviews with pet owners, animal welfare organizations, and the pet service industry in real communities in the United States. This information provides strong support for the later creation of innovative and interactive features for the responsive website.

PREPARATION FOR THE RESEARCH

01.
Define research, interview and survey problems

02.
Call/email the organizations/stores and schedule appointment with the manager/owner.

03.
Ready to record & take notes when having the interview.

04.
When to dog park and beach (with lot of pet owners!) to start the surveys.

USER RESEARCH *ANIMAL WELFARE ORGANIZATION & ANIMAL SERVICE INDUSTRY

Jessie S.
Pet Supply Store Owner
Locate at Upland, CA

SAYS

“We’ve tried distributing leaflets”

“We will also cooperate with local shelters to bring some outgoing kittens or puppies to the store”

“Many local residents don't understand our credibility as a new pet supply store.”

“It would be helpful to have a platform where nearby residents or pet owners could discover us.”

DOES

Distributing leaflets

Doing promotion activities with pet food companies

cooperate with surrounding animal hospitals and shelters.

THINKS

Hope to get more attention from local pet owners

Want to connect more with the community

Willing to form mutual aid relationships with animal shelters and rescues

FEELS

Feel sad when the business are not been truet and connect with local pet owner

Worried about the business can’t hold so long

Feel anxious about where can effectively promote the store to the costomers.

Mike C.
Animal Shelter Manager
Locate at Irvine, CA

SAYS

“We will add them to the mailbox of the shelter and send emails every month.”

“We have a large group of foster family who helped us take care of animals need special care.”

”we will organize some events to increase the connection between shelter and community.”

“This is also a chance we get some donations from people in order to help us take better care of the animals in the shelter.”

“Shelter is not the only solution.”

DOES

Host pet events to bring potential adopters up close with animals

Develop Foster program.

Sending emails every month about all the news and events.

Collaborate with companies and vets.

Sending emails and announcements to get help with difficulties.

Host education events like “Summer education station”.

THINKS

Want to educate people about thinking new ways for stray animals and animals with behavior problems.

Want more education institutes and Universities to share their studies.

Would like more society support to better take care of animals.

Want people to make appointments to meet with animals instead of walking in.

Would like more feedback and advice from the adopters.

FEELS

Worried about animals that need special care had a hard living situation inside the shelter

Worried about adapting to change in the public environment.

Feel sad about people who want to give up their pets because of behavior problems that are easy to fix by training.

USER RESEARCH *PET OWNERS

From the data obtained through the survey, we can understand that after the epidemic, the real-life connection between pet owners and the community has significantly reduced, and using online media as a medium to understand community information is favored by most pet owners.

Which of the following best describes your level of interaction with your local animal shelter?
(117 Replies)

How do you typically stay informed about local pet-related events, services, or resources in your community?
(117 Replies)

What challenges have you faced as a pet owner when it comes to accessing pet services or connecting with the local pet community? (Select all that apply)
(117 Replies)

COMPETITIVE AUDIT

Emphasizing the app's opportunities on:

Enhance connections among pet owners, animal welfare organizations, and the animal service industry by facilitating task interactions.
Introduce engaging interactions to boost user participation and increase the likelihood of recommendations.
Establish connections with the most suitable user communities and groups by incorporating location-based selection.

HONG DESIGN