GOTOFIT

2023/09 - 2024/02

App design/UX/UI design/Graphic design/Branding

Tailor-made branding for an AI-powered fitness app startup, utilizing AI to generate images, conducting UX/UI research and design, and creating banners and promotional videos for the company's Instagram and TikTok accounts.

FOCUS
- Suitable Process & Team Collaborate
Based on the company’s needs, this application conduct great Team Collaborate to find a suitable design process which mainly focused on iteration and updating for the privies application.

ROLE
UX Research, Interaction Designer, UI Designer, Graphic/Typography designer

ONBOARDING RESEARCH

Before starting this project, I thoroughly gathered and analyzed company information, including AI technology, company philosophy, social media presence, and existing app and website. I obtained technical details from the development team's report and Slack discussions, and interviewed the CEO to understand the company's current status, needs, and preferred workflows.

After collecting this business information, I outlined my design process for this project, as shown below.

PROTOTYPE

As a start-up company, the CEO pointed out that the most urgent need now is to raise funds and improve users' experience with existing features. Therefore, creating a distinctive brand image and unique visual design is my first task.

USABILITY STUDY

In addition to conducting a usability test for the current app, we are also incorporating user testing of the updated Hi-Fi clickable prototype and gathering user preferences for potential new features.

*Throughout this process, I enlisted members of the development team to perform an initial screening of the ten potential new features I listed. The objective was to identify four features with the highest likelihood of implementation based on technological considerations.

01 Research Goals

Figure out will AI motion recognition technology and live tracking of calories burnt features inspire people to exercise independently without equipment.
Figure out most expected and valuable feature to add in future (According to Personalization, Goal Setting and Tracking, Variety and Engagement, Nutritional Guidance, Injury Prevention, Motivation and Accountability, User Education, Accessibility and Inclusivity, Health Monitoring)

02 Research Questions

How excited/satisfied did users feel to complete a full process of workout?
What can we learn from the steps users take to complete the full user flow?
According to Personalization, Goal Setting and Tracking, Injury Prevention, and Health Monitoring with other devices, which feature do you think will provide strong support for your fitness?

03 KPIs

Task Completion Rate
Task Error Rate
User Satisfaction (SUS - System Usability Scale)
User Engagement Metrics

04 Methodology

Unmoderated usability study
Qualitative research

PERSONAS & USER STORIES

Making personas and user stories for our app helps us really get to know our users, focus on what matters, improve the user experience, communicate better as a team, plan strategically, test and validate ideas, win over stakeholders, and keep our design user-centered.

LIGHT EXERCISER

NAME
Shonda

AGE
45

JOB TITLE
Accountant

STATUS
Married

LOCATION
Los Angeles, California

Shonda is a 45-year-old light exerciser who radiates energy and enthusiasm for maintaining a healthy lifestyle. Shonda's approach to exercise is influenced by her cardiac condition, leading her to prefer social activities like walking and hiking with friends. Drawing from her past experience with fitness apps, such as Noom, Shonda values the convenience of having all health-related information consolidated in one accessible platform.

GOALS

Convenient and easy to access workouts.
Motivational feedback. Correct form and technique

KNOWN HABITS

Incorporates technology to monitor health metrics.
Engages in social exercise activities like barre, hiking, and walking.
Adapts her physical activity to her health needs.

PAIN POINTS

Doesn't enjoy when apps don't account for multiple or niche goals.
Doesn't respond well to negative reinforcement and likes to practice a movement before starting an activity
Lack of form verification in her current routine.

NEEDS

Shonda appreciates detailed and interactive interfaces, particularly a she is getting back into a fitness routine.
Values positive reinforcement and encouragement during and after workouts.
A fitness app that assists in ensuring correct form and technique.

MODERATE EXERCISER

NAME
Louanne

AGE
28

JOB TITLE
Teacher

STATUS
Single

LOCATION
New York, New York

Louanne is a 28-year-old fitness enthusiast and teacher with a passion for calisthenics. Juggling a busy schedule, Louanne seeks user - friendly fitness apps to streamline her workouts when she's short on time. Her favorite apps emphasize convenience and personalized fitness experiences. Motivated by gamified elements, Louanne enjoys playful features that provide short - term motivation, embodying a commitment to a balanced and time - efficient fitness journey.

GOALS

Long term motivation
Personalized and flexible workouts.
Effective exercise feedback and form correction.

KNOWN HABITS

Embraces a regular and consistent fitness routine ..
Prefers receiving feedback after completing exercises, particularly in the form of data and results.
Finds motivation when the app feels like a game, enjoying features such as counting movement, auditory feedback, and encouragement.

PAIN POINTS

Perceives using fitness apps as an extra step and less convenient than memorizing and manually tracking a workout routine . .
Critiques the limitation of categorizing workout sessions as beginner etc.
Skeptical about the effectiveness of repetitive auditory cues for correcting form

NEEDS

Values customization options for gender , age , fitness goals , and calorie goals . .
Emphasizes the importance of adjusting workout routines based on personal preferences .
Prefers the ability to choose the number of workout sessions per week based on availability and preferences .

BRANDING & VISUAL